Who We Are

Glad to Meet You.

At Performance Wealth, we believe that a person is more than just a net worth. Numbers are easy; we want to get to know you for you, cutting through the industry jargon and buzz words to get to the heart of what drives you.

No man is an island, and the same is true for Performance Wealth. We draw on a network of advisors and outside resources to ensure that you’re getting extensive expertise in any given field. It’s part of our commitment to do right by you, and if that means looking beyond our scope to other professionals in the industry, we’re happy to go that extra mile.

Performance Wealth was founded to get back to the basics of client service. You won’t find us pushing products or trying to sell you on unnecessary policies. Our priority is to take care of you by building a plan tailored to do just that.

We live and work by two simple words: “Never Quit.” From initial concept to execution, we want to see your plan achieve the success you’ve always dreamed of. And even when the work is done, what’s left is something more than just bank statements and figures; it’s a relationship between client and advisor that lasts for years to come.

Meet Shay Woodward

Shay believes that everyone has their own set of strengths and struggles, but by understanding them, he can build a synergistic team to better serve the goals and aspirations of his clients. He firmly believes that ideas and concepts presented to clients should simply make sense instead of being overly complicated with fancy language and beta coefficients.

Shay graduated from Jacksonville University in 1992 with his undergraduate degree and went on to earn his MBA from the University of North Florida in 1994.

Shay has been charged with a “Never Quit.” attitude. Upon graduation in 1994, Shay continued in the footsteps of his legacy and became a third-generation finance professional by establishing “Performance Wealth.”

Shay’s deep desire to perform resonates between his personal and professional life, which include excelling the expectations of his clients as well as racing automobiles on the track.

You might find Shay traveling up and down the eastern half of the US, personally driving on as many road course tracks as humanly possible. Shay values time spent with family and is his kids’ biggest fan–he loves cheering them on as they participate in sports.

Once Shay has his sights set on a goal, whether with his clients or his family, it is his “Never Quit” mantra that makes sure it is seen all the way through to accomplishment.

Securities offered through IFP Securities, LLC, dba Independent Financial Partners (IFP), member FINRA/SIPC. Investment advice offered through IFP Advisors, LLC, dba Independent Financial Partners (IFP), a Registered Investment Adviser. IFP and Performance Wealth are not affiliated.

The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.